Digital Transformation is the latest Buzz Phrase that is doing the rounds. Exactly what is it? As is typical of things in the Hype cycle, nothing much is available in a clear-cut form. Several Management Consulting company white papers and blogs include the usual automation in the fold. Some others are so vague that it is all marketing, marketing and more marketing.
Anyway, after a lot of “Googling”, this is my understanding:
We are looking at four areas:
Digital Customer Experience
The underlying message seems to be that Consumer behaviour is changing rapidly due to...