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Blog posts tagged in Bain & Company
The US-based Net Promoter Score (NPS) is used by businesses across the globe as an indicator of company growth and customer loyalty. Many of the world’s largest and most successful companies also rely on the NPS. But what does the NPS tell us about company performance? And can it really be used universally? I am not convinced that the NPS is suitable for every market – we need to handle what appears on first view a great tool – with a little care. This may seem a bold statement, but if you look at the way some companies measure performance, the...
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